About Shelli

Shelli Varela is the creator of the inspiring, innovative system that helps confused, uncertain or otherwise hesitant women go guns-a-blazin' towards the life of their dreams.

As someone who was once a struggling artist herself, Shelli knew what it was like to want big things.....but never knew which path to take to get there. That's when she stumbled into the world of firefighting (Yes, firefighting!). A career option that seemed as far-fetched from an art career as you could imagine, there was something about the thrill of the chase, the challenge and the reward that fulfilled her in all sorts of new and exciting ways. Soon (actually 1162 days later), she found herself with the title of first female firefighter in Canada's sixth largest city, and ultimately worked her way up to Fire Captain-- despite many naysayers and doubters, who once even included herself.

She used this system once again to reinvent herself. In just over a year, she went from being terrified to speak in public, to taking the main stage at TedX where she delivered her signature talk.

Shelli's struggle to earn a role in a non-traditional career, and her tenacity to triumph in spite of obstacles has taught her a few key concepts including transformational mindset, goal architecting and strategic success engineering.

Shelli now uses her system to show people how to achieve their own dreams- regardless of what they may be.